Hi there, nice to meet you!

My name is Chuong , and I am a versatile Product Designer with a focus on Multimodal Interaction, Voice AI and Strategy.

With a strong foundation in engineering and experience spanning entertainment, technology, healthcare, and fintech, I specialize in designing intuitive, scalable products that archive product-market fit. I lead international, cross-functional projects that help organizations deliver high-quality, consistent customer experiences across platforms and modalities. My approach blends data-aware insights with creativity, fostering innovation and collaboration.

^{More about me →}

^{Check out my work ↓}

_{“What Can I Say?” Voice Education}

^{Content Strategy ✴︎ Workshop Facilitation ✴︎ Visual Design ✴︎ Experiment Building}

The Xfinity Voice Education project, lasting four months, aimed to boost customer engagement and retention by enhancing how first-time customers learn about voice commands. As Design Lead, I conducted research and competitive analysis, hosted workshop, leading to a pivot from creating a full new experience to improving the existing "What Can I Say?" (WCIS) feature.

We refined both the content strategy and visual design of the WCIS experience, resulting in 45% increase of voice commands. The insights gained from this project informed future product initiatives, and my visual treatment was adopted across multiple Xfinity interfaces.

_{Read more ︎︎︎}

_{Xfinity Hands-free Remote Setup}

^{Multimodal Interaction ✴︎ Visual Design ✴︎ Prototype Building ✴︎ Usability Testing}

The Xfinity Hands-Free Remote project aimed to expand the TV from an entertainment hub to home control and beyond, enabling hands-free device management through voice commands. As the Lead Designer, I guided the design process, collaborated with cross-functional teams, facilitated workshops to define design principles, created mockups, and wrote technical design documents. I also led usability testing to identify pain points and worked with the prototyping team to iterate on solutions.

A major achievement was improving the clarity of the setup process through a redesigned Getting Started Guide (GSG) and an FTUE video, which received positive user feedback. The insights gained from this project will inform future innovations in hands-free smart home technology.

_{Read more ︎︎︎}

_{PhillyCHI Rebranding & Design Leadership}

^{Leadership ✴︎ Team Management ✴︎ Brand Strategy ✴︎ Visual Design}

The PhillyCHI rebranding project aimed to refresh the organization’s visual identity for its 15th anniversary. As the 2020 Chair and Creative Director, I led the initiative to redefine the brand strategy, update the mission statement, and establish core values. Working with a team of designers, we developed a bold and flexible visual system inspired by Philadelphia’s neighborhoods and murals.

Key achievements included aligning the brand with PhillyCHI’s values—Inclusion, Connection, Relevance, and Compassion—while creating a new visual identity that reflects the organization’s mission and future growth.

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^Pfizer

VelsipityForMe Patient Portal

^{The VelsipityForMe Patient Portal is Pfizer's first portal dedicated to patients. It empowers individuals with ulcerative colitis (UC) to manage their condition by offering easy access to medical prescriptions, personal health information, two-way communication tools, appointment scheduling, and educational resources. The primary users are patients and caregivers enrolled in the VelsipityForMe program.}

^Pfizer

VelsipityForMe Provider Portal

^{The VelsipityForMe Healthcare Provider Portal is Pfizer's first digital platform designed specifically for healthcare professionals. It streamlines the entire workflow—from registration and login to patient tracking and facilitating enrollment in UC treatment programs. This portal supports prescribers, non-prescribers, and practice managers, paving the way for future portal development at Pfizer.}

^{Amazon Alexa + Fire TV + Prime Video}

Thursday Night Football 2022

^{In collaboration with Fire TV and Prime Video, Alexa brings football fan right to the action with new exclusive features like voice-enabled team and player stats, making it easier to access important in-game moments and in-depth player questions just by using their voice.

'Thursday Night Football' Alexa integration lead to 12X voice usage and won the 2023 Emmy Awards.}

^{Amazon Alexa + Fire TV}

“Alexa, what should I watch?”

^{“Alexa, what should I watch?” combines Alexa AI and Fire TV recommendations to turn Alexa into an entertainment expert who provides relevant suggestions with a conversational customer experience. Customers can customize the recommendations using voice prompts like “just the ones that are free to me” or by using their remote to select filters on the screen, watch trailers, view additional information (e.g genre, ratings), and initiate playback.

This innovative product sets the foundation for future LLM-based search capabilities on Fire TV.}

^{Comcast NBCUniversal}

Xfinity Voice Suggestions

^{Voice suggestions are targeted messages triggered by a specific event to provide well-timed, personalized tips and information that help users become successful voice users and, therefore, disrupt their D-pad habits and adopt voice features.

This work resulted in a +0.7% increase in voice suggestion success rate, and 1.2M additional weekly voice commands.}

^{Comcast NBCUniversal}

Horoscope + Stock Voice-enabled TV Apps

^{The horoscope app provides a quick check on Today's and Tomorrow's horoscope. The Stock app offers a glimpse at market indexes and followed stocks. Both apps are invoked either via voice command or by launching the app from the Xfinity Apps menu.}

^{Comcast NBCUniversal}

Xfinity Voice UI Design System

^{The Xfinity VUI Design System is a combination of VUI Framework - a collection of components, styles, and assets - and a unified, cohesive set of UX design guidelines for Xfinity Voice features and products.

allows 150+ designers and developers to focus on product-level problems and ship high-quality work efficiently and consistently.}