_{“What Can I Say?” Voice Education}

^{Content Strategy ✴︎ Workshop Facilitation ✴︎ Visual Design ✴︎ Experiment Building}

The Xfinity Voice Education project, lasting four months, aimed to boost customer engagement and retention by enhancing how first-time customers learn about voice commands. As Design Lead, I conducted research and competitive analysis, leading to a pivot from creating a full new experience to improving the existing "What Can I Say?" feature.

I refined both the content strategy and visual design of the WCIS experience, resulting in a 20% to 70% increase in promoted voice commands. The insights gained from this project informed future product initiatives, and my visual treatment was adopted across multiple Xfinity interfaces.

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_{Xfinity Hands-free Remote Setup}

^{Multimodal Interaction ✴︎ Visual Design ✴︎ Prototype Building ✴︎ Usability Testing}

The Xfinity Hands-Free Remote project aimed to expand the TV from an entertainment hub to home control and beyond, allowing users to manage devices hands-free through voice commands. As the Lead Designer for this project, I played a central role in executing and guiding the design process.

The biggest achievement was improving the clarity of the setup journey through a redesigned Getting Started Guide (GSG) and resolving setup confusion with the FTUE video, which received positive feedback from users.

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_{PhillyCHI Rebranding & Design Leadership}

^{Leadership ✴︎ Team Management ✴︎ Brand Strategy ✴︎ Visual Design}

The PhillyCHI rebranding project aimed to refresh the organization’s visual identity for its 15th anniversary. As the 2020 Chair and Creative Director, I led the initiative to redefine the brand strategy, update the mission statement, and establish core values. Working with a team of designers, we developed a bold and flexible visual system inspired by Philadelphia’s neighborhoods and murals.

Key achievements included aligning the brand with PhillyCHI’s values—Inclusion, Connection, Relevance, and Compassion—while creating a visual identity that reflects the organization’s mission and future growth.

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^Pfizer

VelsipityForMe Patient Portal

^{VelsipityForMe Patient Portal is Pfizer's first patient portal. It aims to help individuals with ulcerative colitis (UC) better manage their health condition by providing them with easy access to their medical subscription, personal health information, as well as communication tools, booking appointment, and resources. Pfizer patients and caregivers will be the main users for this portal.}

^Pfizer

VelsipityForMe Provider Portal

^{The VelsipityForMe Provider Portal, Pfizer's first provider portal, serves healthcare professionals like prescribers, non-prescribers, and practice managers who assist Velsipity patients. The portal's features range from registration and login to patient management, progress tracking, and two-way communication tools. This pioneering program paves the way for future portal development at Pfizer.}

^{Amazon Alexa + Fire TV + Prime Video}

Thursday Night Football 2022

^{In collaboration with Fire TV and Prime Video, Alexa brings football fan right to the action with new exclusive features like voice-enabled team and player stats, making it easier to access important in-game moments and in-depth player questions just by using their voice.
The inaugural season of 'Thursday Night Football' earns top honors for Outstanding Interactive Experience - Event Coverage during the 2023 Emmy Awards.}

^{Amazon Alexa + Fire TV}

“Alexa, what should I watch?”

^{“Alexa, what should I watch?” combines Alexa AI and Fire TV recommendations to turn Alexa into an entertainment expert who provides relevant suggestions with a conversational customer experience. Customers can customize the recommendations using voice prompts like “just the ones that are free to me” or by using their remote to select filters on the screen, watch trailers, view additional information (e.g genre, ratings), and initiate playback.}

^{Comcast NBCUniversal}

Xfinity Voice Suggestions

^{Voice suggestions are targeted messages triggered by a specific event to provide well-timed, personalized tips and information that help users become successful voice users and, therefore, disrupt their D-pad habits and adopt voice features.}

^{Comcast NBCUniversal}

Xfinity Directional Voice Navigation

^{Directional Voice Navigation is the action of navigating through an experience by making a selection or moving displayed groups of content up, down, across a screen via navigational voice commands.}

^{Comcast NBCUniversal}

Horoscope + Stock Voice-enabled TV Apps

^{The horoscope app provides a quick check on Today's and Tomorrow's horoscope. The Stock app offers a glimpse at market indexes and followed stocks. Both apps are invoked either via voice command or by launching the app from the Xfinity Apps menu.}

^{Comcast NBCUniversal}

Xfinity Voice UI Design System

^{The Xfinity VUI Design System is a combination of VUI Framework - a collection of components, styles, and assets - and a unified, cohesive set of UX design guidelines for Xfinity Voice features and products. The system allows designers and developers to focus on product-level problems and ship high-quality work efficiently and consistently.}

^{Lokal Hotel}

Invisible Hotel Mobile App

^{A passion project that I did base on a real business in Philadelphia called Lokal Hotel. Like any other hotel, Lokal Hotel provides many amenities of a modern luxury hotel without a front desk or onsite staff. So the challenge here is, from check-in to check-out, consider how technologies can provide concierge-level services that are traditionally handled by hotel staff.}

^{Vantage Labs}

Data Visualization Web Application

^{Optix is a vital tool for marketers that are now relying heavily on omnichannel strategies. It allows you to track the user journey, target KPIs, customize reports, and see ROI accurately. With a range of viewpoints into all of your metrics, you can adjust your focus in on any aspect of a campaign or zoom out to see the larger picture.}